Since views of wellness are constantly evolving, companies must understand the market from a consumer perspective. We’ll couple these insights with the best strategies for companies-both established players and new entrants-to meet consumer needs and preferences in this strong and growing market. In this article, we’ll reveal what our survey data tell us about changing consumer attitudes and behavior toward wellness.

At the same time, the wellness market is getting increasingly crowded, creating the need to be strategic about where and how companies compete.

A rise in both consumer interest and purchasing power presents tremendous opportunities for companies, particularly as spending on personal wellness rebounds after stagnating or even declining during the COVID-19 crisis.

We estimate the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10 percent. The net increase in the prioritization of wellness ranged from 27 percent to 65 percent across countries. In fact, consumers in every market we researched reported a substantial increase in the prioritization of wellness 2 Germany, 1,283 Japan, 1,109 UK, 1,277 US, 1,319.ħ9 percent of the respondents said they believe that wellness is important, and 42 percent consider it a top priority. Exact number of respondents in each country: Brazil, 1,374 China, 1,311 The currency exchange rates used by the survey are those of September 15, 2020. Estimates of spending use product-level data and average spending per customer in each country. Consumer health and wellness encompasses a variety of experiences that promote well-being, as well as industries linked to health and wellness (but excluding, for example, healthcare products and services such as visits to doctors, medications, and insurance). McKinsey’s Future of Wellness Survey was conducted in August 2020 with consumers in six countries: Brazil, China, Germany, Japan, the United Kingdom, and the United States. In a survey of roughly 7,500 consumers in six countries, 1 Our latest research shows that consumers care deeply about wellness-and that their interest is growing. Video Wellness around the world: Consumer insights

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